Archive for January, 2014

You may be more creative than you think

January 26, 2014

Eureka! Surely you have experienced that moment. After hours, maybe days, of seeking an answer to a problem, you had to set it aside. You had other things to do. And then, while driving, shopping, or pouring a cup of coffee, the answer appeared out of the clear blue sky.

The clear blue sky? Not really, says David Burkus. “It came from inside your brain and had been germinating (actually incubating) in your subconscious.” Burkus — an author, educator, and founder/editor of LDRLB, an online publication named for a contraction of “leader lab” and focusing on leadership, innovation, and strategy — has been studying creativity for several years. ….

If you are the one with the idea, he says, be advised that the world won’t beat a path to your door. It will probably beat your idea down or ignore you. But he urges you to take heart and persist. Most great ideas eventually get adopted. When pitching the idea, he suggests that it will be perceived as more practicable if you connect it to more familiar ideas, such as previous successful projects or similar works.

If you are the person being asked to consider a new idea, Burkus says your challenges are just as great. In a TEDx talk at the University of Oklahoma this past January, he invited the audience to consider several questions: How am I viewing this idea? Am I clinging to a status quo that is not helping our problems anymore? Is this bias coming through? Am I valuing the old at the expense of the new?

Burkus shares his insights on 10 myths about the creative process in  “The Myths of Creativity:The Truth About How Innovative Companies and People Generate Great Ideas”

Read more at PrincetonInfo.com

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