Posts Tagged ‘social media’

Earn trust through social media

March 16, 2015

Luck is on the side of small business owners who want to build a strong online presences, says Samantha Hardcastle, an online marketing consultant and owner of Amore Social. Small businesses don’t need a million-dollar budget and a 15-person team to manage their marketing. But it takes more than luck to create a successful strategy that employs the best combination of social media tools for their specific needs.

Social media marketing is a form of inbound marketing, an approach based on earning a person’s interest and trust rather than buying it. “Make sure the message you’re putting out there has a call to action,” Hardcastle says. The action can be anything that prompts a customer to participate, perhaps sign up for an e-newsletter or a service, download a file, join a group, watch a video, join a webinar, get a free gift, or access an article with useful information.

Content marketing in the form of articles or long blog posts is really big right now, she says. It is a way to earn the trust of your audience by showing them that you understand their needs and interests.

Hardcastle, for example, has posted a blog on her website: “Six ingredients for successful online marketing.” What prompted the article, she says, was an experience in baking cookies. “If you mismeasure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign will most likely fail,” she says. The first ingredient for a strong campaign, she says, is being able to define your desired outcome:

Ingredient 1: Strong goals: What are you looking to accomplish with social media and online marketing? Please don’t go into social media blind, without any expectations. Here are some very general ideas of what you can do:

Social media can generate more business exposure, increase traffic and improve search rankings, improve relationships and awareness amongst current customers, and find you qualified leads. But social media can’t replace traditional marketing, guarantee sales, deliver results overnight, or be a short term solution.

Once you determine your general goals, you can go on to create more specific goals and figure out what social networks are best to accomplish these goals.

Ingredients 2-6 include consistent branding; time and commitment; original content; loyal customers; and the means for measuring goals.

Social media marketing is long term, she says. You are building relationships with customers, and if they are happy with your service or product, they are likely to recommend you to friends.

“Social media isn’t a fad, it’s here to stay,” Hardcastle says.

Adapted from When a Tweet Hits Your Eye: U.S.1.


Driving the social web and advancing the social good:

May 16, 2010

This website explores the use of technology as a means improve lives.

Socialbrite hosts a directory of over 100 nonprofits and public benefit groups who use media to further their causes. A casual sampling includes All for Good, a search engine that allows users to find volunteer options in the geographical region of their choice; BetterWorldBooks, a group that raises money for literacy initiatives by collecting and selling books online; eduFire, an online classroom connecting students and instructors worldwide; and Zerofootprint, a group that helps companies and individuals reduce their carbon footprint through webinars and interactive educational tools.

Founded by J.D. Lasica, the site’s mission is to “… drive the social Web and advance the social good.” The Videos and Tutorials page shows viewers how to best use Web 2.0 technologies including Twitter, Facebook, mobile devices, blogs, and more. A recent story on Socialbrite looks into iPad’s potential for nonprofits.



March 30, 2010

A call for Geeks and Gurus:  The Wisdom2.0 conference takes place April 30-May 2, Silicon Valley, California.

Is it possible to use online and mobile technologies with mindfulness, meaning, and wisdom? Soren Gordhamer thinks it is. What’s more, he’s hosting a three-day event dedicated to this topic.

At this conference, technologists will mingle with Zen practitioners, yoga teachers, life coaches, nonprofits, and neuroscientists. Attendees can participate in several discussions and speaker presentations.  Based on the preliminary schedule, here are a few titles:

Managing the Stream: Living Consciously and Effectively in a Connected World, presented by panelists from Google, Twitter, Upaya Zen Center, and Facebook.

Mindfulness and the Brain, presented by neuroscientist Philippe Goldin, PhD.

Post-Modern Practice: Awareness and Wisdom in the Age of Technology, presented by a panelists from Facebook, Google, Sounds True, and Yoga Journal.

Producing Attention, Consuming Awareness, presented by Twitter’s Greg Pass.

Wisdom Teachings in the Internet Age, presented by panelists from Sounds True, Huffington Post,,, and The Mindful Child.

Lessons in Social Media, presented by Whole Foods.

Technology for Good.

For more information on the Wisdom2.0 conference visit where you’ll find the complete schedule, speaker and sponsor bios, and links to the conference pages on Twitter and Facebook.

To hear an interview with author and conference host Soren Gordhamer, visit the podcast archives page at Sounds True, Insights at the Edge.

Reprinted from